We developed a consumer activation campaign for SPAR Ireland to celebrate their proud sponsorship of Donal's Meals in Minutes on RTE 1. This show aired every Wednesday evening in the build up to Christmas and our role was to create and develop a campaign that brought Donal and his fans together. With limited time we created a fully integrated consumer activation called 'Take 5 with SPAR'.
At the end of each episode Donal takes 5 minutes to create recipes that are easy and time friendly. So with that in mind, we asked SPAR Ireland fans to Take 5 ingredients from SPAR and share their culinary masterpieces. What's more, we promoted Donal's book and invited fans to engage in each post by tagging and sharing with a friend.
Each week we received video footage from Donal to add to our IG and FB stories. We also partnered with the Lovin Group to help promote our activity.
Our deliverables included:
Creative competition mechanic
Design Take 5 graphic
Design POS & digital assets
Develop and social media strategy
Manage the Take 5 consumer event in SPAR Millennium Walk
We approached this brief and focused on keeping the idea simple and collaborating with all parties so that all the considerations were addressed.
Keep it simple, that's the key.