Powered by Dairy

National Dairy Council

Powered by Dairy, is a campaign produced by KICK to communicate expert-based facts and not fads that highlight the potential role milk can play in sports nutrition, re-hydration and recovery. A campaign comprising Radio, Press, Outdoor, Social & Digital media is focused on enticing consumers to watch behind-the-scenes footage of NDC ambassador's rugby players Rob and Dave Kearney trying their hand at new and different types of Olympic sports.