Becoming a Chartered Accountant

Chartered Accountants Ireland

We designed a recruitment campaign for Chartered Accountants. Using Chartered Accountants who have gone through the Flexible Route journey, we gave them a platform to tell their story. Using quotes from interviews we conducted we brought the story to life. 

To support the VOD and radio assets we developed a full suite of digital assets that included, display, banners and questionnaires they gave those interested a chance to deep dive into the journey.