#004 Respect and understand your audience
Season 1 Episode 4

#004 Respect and understand your audience

With the US Election looming on November 3rd, on episode 4 we meet Chief Communication and Marketing officer Craig Minassian. Minassian’s career has included being assistant press secretary and director of television news in the White House for President Clinton.

Minassian talks frankly about the role of communications in this extraordinary election and how media is shaping voter’s views in the US. He delivers insight sand analysis of the US relationship with Ireland, and how Bill Clinton’s communications skills were a key driver in the talks that led to the Good Friday Agreement.

It’s a unique look at Irish-US relations and the US election through a marketing a media and communications lens.